The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch–under the leadership of author Rob Knapp–it has grown increasingly popular within the financial services industry. The Supernova Advisor skillfully outlines this proven model and reveals how it can be used to create an exceptional experience for your clients, while significantly growing your business.
Зміст
Foreword ix
Acknowledgments xv
Introduction Stepping onto the Invisible Bridge: Your Journey toward the Exceptional xix
Chapter 1 The Trouble with Success: The Tyranny of the 80/20 Rule 1
Chapter 2 Contact: The Humble Foundation of the Ultimate Client Experience 9
Chapter 3 Segmentation: The Supernova Non-negotiable 19
Chapter 4 Organization: Promises Made, Promises Kept 41
Chapter 5 Planning: Inspired Action 57
Chapter 6 Acquisition: Explosive Growth under Control 73
Chapter 7 Leading the Practice: Leaders Developing Leaders 91
Final Thoughts on Moving Forward 113
About the Author 117
Index 119
Про автора
ROB KNAPP is a former Managing Director for Merrill Lynch and the architect of Supernova, which he developed with a team of financial advisors and leaders at Merrill Lynch. His passion for coaching talented individuals to reach exceptional levels of performance has solidified his reputation throughout the financial services sector as a visionary and creative leader.
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