Автор: Samreen Muzammil

Dr. Adeel Shah is the Head of the Logistics and Supply Chain Management Department at the Institute of Business Management, Pakistan. The author has been associated with the academic and corporate sectors for the past 21 years. As a supply chain leader, Dr. Adeel Shah has conducted multiple applied research and published in renowned journals. The author”s keen interests are the industrial ecology, the circular supply chain, sustainability, and human aspects of the supply chain.  Dr. Che Rosmawati Che Mat is a seasoned academic and industry professional currently a senior lecturer at the Universiti Kuala Lumpur Business School. Her research interests include supply chain management, entrepreneurship, and sustainability, focusing on small and medium-sized social enterprises. This role, coupled with her comprehensive industry insights and academic excellence, positions Dr. Che Rosmawati as a key influencer and leader in management and entrepreneurship education.  Dr. Alisa Binti Ibrahim is an esteemed scholar at the Arshad Ayub Graduate Business School, where she holds the position of Senior Lecturer focusing on International Business, Strategic Management, and Sustainability. Dr. Ibrahim has a prolific track record of scholarly contributions, authoring numerous articles and participating actively in academic and industry conferences. Her professional engagement extends beyond academia through significant contributions to industry practices, particularly in strategic planning and business development. Dr. Yu Zhang is affiliated with Chang’an University. Her research interests include reverse logistics, recycling, and packaging. She has published 25 research papers, including ISTP, SCIE, and EI-indexed ones. She has also attended several international conferences as a keynote speaker. Samreen Muzammil is a final-year Ph D researcher at Coventry University. Before becoming a full-time Ph D researcher, the author worked as a senior manager in the textile and dental sector for almost 17 years. She is currently researching the impact of cross-country determinants faced by tech-enabled start-ups expanding into new markets. Her research interests include entrepreneurship, idea generation, business planning, and principles of sustainability effectuation on start-ups.