Strongarm your way into the fitness industry
Interested in becoming a personal trainer? Becoming a Personal Trainer For Dummies is, obviously, the book you need. Even if you know nothing about this career path and industry, this book will guide you through the basics and take you all the way through certification and getting your first job. We’re here to enlighten you on what’s involved in a personal training career and teach you everything you need to know to become certified. This updated edition covers current information on topics like social media, wearable technology, outdoor and virtual training, and newer workouts like Cross Fit, Active Aging, and more.
* Learn what it’s like to be a personal trainer and discover if this career is for you
* Distinguish the different types of personal training
* Get the latest on wearable technology and other tricks of the trade
* Know what to expect when getting your certification and searching for jobs or clients
Authored by a longtime fit pro who knows personal training inside and out, Becoming a Personal Trainer For Dummies shares expert insights in a fun, digestible way.
Зміст
Introduction 1
Part 1: Shaping Up to Be a Personal Trainer 7
Chapter 1: Introducing the World of Personal Training 9
Chapter 2: Getting Certified 23
Chapter 3: Building Your Skills 37
Chapter 4: Planning Your Start 47
Part 2: Becoming a Successful Personal Trainer 65
Chapter 5: Creating Your Business Plan 67
Chapter 6: Setting Up Shop 79
Chapter 7: Developing Sound Business Practices 97
Chapter 8: Flexing Your Marketing Muscles 117
Chapter 9: Retaining Your Clientele 133
Part 3: Putting the Personal into Personal Training 153
Chapter 10: Getting to Know You: Performing Initial Consultations 155
Chapter 11: The First Session: Performing the Fitness Assessment 171
Chapter 12: Before We Meet Again: Planning the Program 189
Chapter 13: Taking Your Client through the First Workout 205
Chapter 14: Choosing Exercises and Teaching Your Beginning Client 217
Chapter 15: Taking Your Client to the Next Level 225
Part 4: Growing Your Personal Training Business 237
Chapter 16: Preparing for Growth: Automating and Documenting Your Workflow 239
Chapter 17: Hiring Additional Staff 251
Chapter 18: Establishing Your Business Culture 269
Part 5: The Part of Tens 283
Chapter 19: Ten Great Ways to Expand Your Services 285
Chapter 20: Ten Helpful Tools 291
Chapter 21: Ten Ways to Be the Best Personal Trainer You Can Be 297
Index 305
Про автора
Shannon Austin holds a Master of Science degree in Exercise Science & Health Promotion, with a concentration in Wellness Coaching. She was a personal trainer from 1999 to 2002 and went on to become the founder, owner, and personal trainer at Mota Fitness in Lake Oswego, Oregon.
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