This volume addresses the role of communication in cultural change efforts within organizations, especially during periods of transition, mergers, technological innovations, and globalization. Included is a development of the nature and function of organizational cultures, discussion of the role of leadership in providing visions and framing organizational events, investigations of ethical issues, and careful examination of the importance of member involvement in change processes. Specific organizational cases are highlighted throughout. These materials were initially developed as the electronic text for an online course in organizational culture and cultural change as part of an executive masters program at Seton Hall University. The success with this course led to the development of a book to aid students and professionals work with organizational cultural change.
Stanley (University of Colorado at Boulder, USA) Deetz & Jennifer Lyn Simpson
Leading Organizations through Transition : Communication and Cultural Change [PDF ebook]
Communication and Cultural Change
Leading Organizations through Transition : Communication and Cultural Change [PDF ebook]
Communication and Cultural Change
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Мова Англійська ● Формат PDF ● ISBN 9781452262222 ● Видавець SAGE Publications US ● Опубліковано 1999 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 5352398 ● Захист від копіювання Adobe DRM
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