Stefanie Hohn 
Public Marketing [PDF ebook] 
Marketing-Management fur den offentlichen Sektor

Here is a great introduction to the remarkable mind of Shigeo Shingo, indisputably one of the great forces in manufacturing. In this soft cover book, Dr. Shingo describes his approach to manufacturin …

A Business Partner is a professional who supports and advises strategic and operational decision-making through insights that drive better business performance. Often as a result of external changes, …

Originally published in 1970, this book examines the origins of social organizations, the development of Robinson Crusoe economies and the conception of property or rightful ownership, as well as the …

James Mill was the consummate utilitarian economist and theorist: his numerous intellectual interests and practical pursuits shatter the net boundaries of modern specialist scholarship in social scie …

The vast majority of healthcare is provided safely and effectively. However, just like any high-risk industry, things can and do go wrong. There is a world of advice about how to keep people safe but …

Despite valiant efforts and the advent of techniques such as delegation, career development, performance management, key performance indicators, programme and project management, social network analy …

Issues of personnel development in air traffic control (ATC) have become a major topic in aviation recruitment and training. Proper selection and training methods are needed in order to reach a high …

SMEs create employment, wealth and a potential for future growth. In Palestine they can also mean survival and freedom. In Palestine they are not a choice but a necessity for sustainable development. …

Antitrust is fast becoming a ’trending topic’, with over 120 countries having already adopted some form of competition legislation. This volume brings together carefully selected articles which refle …