Steven Gaffney & Colleen Francis 
Honesty Sells [EPUB ebook] 
How To Make More Money and Increase Business Profits

Looking for an edge in today’s tough selling market? Honesty
Sells challenges you to abandon clichéd sales
techniques that rely on manipulation and deceit. Instead, by being
honest and open with clients, you will be rewarded with long-term,
profitable relationships–at the expense of no one but your
competition…
PRAISE FOR HONESTY SELLS
‘I’ve been in the field of sales leadership for twenty-four
years with a major organization. I’ve recruited, trained, and
developed thousands of salespeople over those years. Where has this
book been? It should be a must-read for every new salesperson. This
is a simple topic that isn’t easy to execute day to day. Honesty
Sells helps you change your mental map about how to approach
business and relationships. Do the right thing….always!’
–Scott Di Giammarino, Group Vice President, Ameriprise
Financial
‘Honesty Sells has already made a huge impact in my
business and it’s a keeper. I recommend it for any business CEO
trying to maximize and keep their profits.’
–Richard Strauss, President, Strauss Radio Strategies,
Inc.
‘Honesty Sells is not just a book for salespeople. As a
public relations professional, Gaffney and Francis’s solid
principles and coaching have helped me to develop and maintain
relationships that are key to the success of my business.’
–Avery Mann, Director of Media & Public Relations, FOX
TV’s America’s Most Wanted
‘Literally thirty minutes after absorbing their sales advice, I
was on the phone applying concepts and strategies that enabled me
to effectively move forward a deal accounting for 57 percent of my
quota for the entire sales quarter. Here’s the best part: this was
during my first month on the job.’
–Raj Shahani, Yahoo!
‘Thank you so much for the inspiration. Your selling techniques
were just the shot in the arm that this old veteran really needed.
I have four new clients in just a week’s time! Hip hip
hooray!!’
–Nancy Daniels, Regional Director, Helms Briscoe
‘A top-notch sales pro who knows how to make progress in a
difficult market. Bad economy. Government sales. Makes no
difference–the job gets done.’
–Paul Lemberg, Lemberg and Associates
‘In addition to the practical and proven tips and techniques,
this advice is based on extensive sales research and investigation
with respect to what produces results. All the ‘out of the box’
suggestions are attention-getting but also get results!’
–Janet Armstrong, Director, Management Consulting, Ajilon
Consulting

Зміст

Про автора