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Thomas C. (Open University, UK and Tuck School of Business, Dartmouth College, USA) Lawton & Tazeeb S. (Cranfield University, UK) Rajwani 
The Routledge Companion to Non-Market Strategy [EPUB ebook] 

Підтримка

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

€58.92
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Формат EPUB ● Сторінки 448 ● ISBN 9781317819707 ● Редактор Thomas C. (Open University, UK and Tuck School of Business, Dartmouth College, USA) Lawton & Tazeeb S. (Cranfield University, UK) Rajwani ● Видавець Taylor and Francis ● Опубліковано 2015 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 4217091 ● Захист від копіювання Adobe DRM
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