Thomas Dold & Bernd Hoffmann 
Marketingkampagnen effizient managen [PDF ebook] 
Methoden und Systeme – Effizienz durch IT-Unterstutzung – Integration in das operative CRM

A Sensible Guide to Program Management Professional (Pg MP)® Success is for program managers preparing to take the Pg MP exam based on The Standard for Program Management – 4th Edition (Pg M4 Standar …

This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and beha …

African economies can benefit tremendously from the new wave of digital innovation and information technology by using it to build and maintain sustainable systems. However, the gap in the theory and …

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional bu …

People are increasingly disenchanted with performance improvement techniques that fail to deliver. This book offers a new and refreshing way of engaging in authentic feedback that is willingly given …

Solid requirements engineering has increasingly been recognized as the key to improved, on-time, and on-budget delivery of software and systems projects. New software tools are emerging that are empo …

There are 800, 000 people in the UK of all ages and gender directly and indirectly employed in the wider car industry. If you are one of these and want to have a Director and Senior Executive’s truly …

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

This guide transforms how we connect attendees! Serves as a blueprint to mastering event matchmaking; it is all about setting clear, measurable, and achievable matchmaking objectives – and learning h …

Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today’s highly competitive marketplace, creating an advantage through sales is imper …