Thomas Strutzmann 
The Starbucks Corporation: past, present and future [PDF ebook] 

Examination Thesis from the year 2005 in the subject Business economics – Economic and Social History, grade: 1, American Management and Business Administration Institute, language: English, abstract: What were the main reasons for Starbucks success?
Mistakes which other companies did – and Starbucks not:
-companies didn?t rise enough money to finance growth
-companies franchised too early and too widely
-companies lost control of quality
-companies didn?t invest in systems and processes
-companies hired inexperienced people or the wrong
people
-companies were so eager to grow that they picked the
wrong real estate locations.
-companies didn?t have the discipline to walk away from a
site if they couldn?t make the economics work.
-All of them lost money, they didn?t use their years of
losses to build a strong foundation for growth.
You can?t create a world-class enterprise without investing it.