Автор: Thomas T. Nagle

Schwerpunkte des Buches sind die Wettbewerbsstrategie und die Integration der Kostenanalyse in den marktbedingten Preisbildungsprozeß. Die Autoren erklären, wie die Rentabilität eines Unternehmens tr …

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pri …

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pri …