Автор: USA) Jhally Sut (University of Massachusetts Amherst

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4 Електронні книги від USA) Jhally Sut (University of Massachusetts Amherst

Kyle Asquith & Jackie Botterill: Social Communication in Advertising
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising’s influence throu …
EPUB
Англійська
DRM
€63.72
Sut Jhally: Codes of Advertising
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertiser …
EPUB
Англійська
DRM
€46.40
Sut Jhally: Codes of Advertising
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertiser …
PDF
Англійська
DRM
€45.75
Kyle Asquith & Jackie Botterill: Social Communication in Advertising
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising’s influence throu …
PDF
Англійська
DRM
€64.34