Автор: USA) Kozinets Robert (University of Southern California

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1 Електронні книги від USA) Kozinets Robert (University of Southern California

Russell Belk & Eileen Fischer: Qualitative Consumer and Marketing Research
How is qualitative marketing and consumer research conducted today? – What is rigorous research in this field? – What are the new, cutting edge techniques? Written for students, scholars, and …
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