Walter Busse von Colbe & Peter Hammann 
Betriebswirtschaftstheorie [PDF ebook] 
Absatztheorie

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

First published in 1985, Advances in Monetary Economics draws together papers given at the 1984 Money Study Group Conference and additional papers presented in seminars of the same year. The book inc …

Business Automation and Its Effect on the Labor Force informs business managers on new technologies that can make their industries more efficient. This book provides a primer on quantum computing, ar …

How far would or should you go to feel secure? While everyone wants safety and security, the measures to achieve it are often viewed of as intrusive, unwanted, a hassle, and limiting to personal and …

Does your organization provide customer satisfaction or does it inspire customer loyalty? Which is more important? See how lessons learned from the service sector were applied to manufacturing and ot …

An expanded and updated edition of the original ”Geology of Egypt and Libya”. New chapters covering the geology of Algeria, Tunisia and Morocco have been added to cover all of North Africa. Petrole …

It’s no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and pers …

From Brexit to Trump, communication has never clearly been so influential, continually centre stage in influencing our hearts, minds and essentially the narrative of our civilisation. We are surround …