In the past businesses have viewed water as a minimal operational cost and not a strategic issue. However, water has now emerged as a critical issue for both corporations and the public sector in response to increased water demand, climatic risks and potentially negative impacts on brand value. This innovative book provides up to date information on global water issues and describes how companies can not only address these challenges but also implement high value global water strategies. It shows: Why water is a critical business issue for companies which now face water risk to their operations and brands; How new concepts such as embedded water and virtual water are forcing companies to think differently about how they use water to manufacture products; That companies need to develop a corporate water strategy to manage it as a key business issue and capture the real value of water; How companies can develop partnerships with non-governmental organizations to implement water strategies