6 Ebooks by University of Sheffield, UK) Gilligan Colin (Emeritus Professor
Colin (Emeritus Professor, University of Sheffield, UK) Gilligan & Martin Hird: International Marketing (RLE International Business)
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic pos …
PDF
DRM
€56.47
Colin (Emeritus Professor, University of Sheffield, UK) Gilligan & Richard M.S. (Loughborough University, UK) Wilson: Strategic Marketing Management
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: …
EPUB
DRM
€79.04
Colin Gilligan & Richard M.S. (Loughborough University, UK) Wilson: Strategic Marketing Management
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: …
PDF
DRM
€79.61
Richard M.S. Wilson: Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five …
EPUB
DRM
€69.22
Richard M.S. Wilson: Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five …
PDF
DRM
€69.22
Colin (Emeritus Professor, University of Sheffield, UK) Gilligan & Martin Hird: International Marketing (RLE International Business)
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic pos …
EPUB
DRM
€56.47
