2 Ebooks by USA) Lee Nancy R. (University of Washington
Philip Kotler & Nancy R. Lee: Success in Social Marketing
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of indiv …
PDF
English
DRM
€47.24
Philip Kotler & Nancy R. Lee: Success in Social Marketing
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of indiv …
EPUB
English
DRM
€47.50
