Author: USA) Sanderson Jimmy (Texas Tech University

This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.Presenting new research, case studies …

This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.Presenting new research, case studies …

Social media and digital technologies have become significant forces in the sport industry. From athletes and fans interacting via social media and video games, sport organizations integrating these …

Social media and digital technologies have become significant forces in the sport industry. From athletes and fans interacting via social media and video games, sport organizations integrating these …