Dr. V. Kumar, Center for Excellence in Brand and Customer Management (CEBCM), and Director of the Ph D Program in Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA.
Dr. J. Andrew Petersen, Marketing and Assistant Director for the Center of Integrated Marketing and Sales (CIMS), Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA.
19 Ebooks by V. Kumar
V. Kumar & J. Andrew Petersen: Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on dev …
EPUB
English
DRM
€78.99
V. Kumar & J. Andrew Petersen: Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on dev …
PDF
English
DRM
€78.99
Robert W. Palmatier & V. Kumar: Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring cu …
PDF
English
€223.63
V. Kumar & Werner Reinartz: Customer Relationship Management
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initia …
PDF
English
DRM
€51.16
Suresh C. Jain & V. Kumar: Conducting Organic Materials and Devices
Conducting polymers were discovered in 1970s in Japan. Since this discovery, there has been a steady flow of new ideas, new understanding, new conducing polymer (organics) structures and devices with …
PDF
English
DRM
€206.39
R.L. Grossman & C. Kamath: Data Mining for Scientific and Engineering Applications
Advances in technology are making massive data sets common in many scientific disciplines, such as astronomy, medical imaging, bio-informatics, combinatorial chemistry, remote sensing, and physics. T …
PDF
English
DRM
€230.96
L.N. Kanal & H. Kitano: Parallel Processing for Artificial Intelligence 1
Parallel processing for AI problems is of great current interest because of its potential for alleviating the computational demands of AI procedures. The articles in this book consider parallel proce …
PDF
English
DRM
€56.70
H. Kitano & V. Kumar: Parallel Processing for Artificial Intelligence 2
With the increasing availability of parallel machines and the raising of interest in large scale and real world applications, research on parallel processing for Artificial Intelligence (AI) is gaini …
PDF
English
DRM
€56.74
V. Kumar & Werner Reinartz: Customer Relationship Management
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy …
EPUB
English
DRM
€71.05
Ole Krogh Andersen & V Kumar: LECTURES ON METHODS OF ELECTRONIC STRUCTURE CALCULATIONS
Developments in the density functional theory and the methods of electronic structure calculations have made it possible to carry out ab-initio studies of a variety of materials efficiently and at a …
PDF
English
DRM
€189.99
V. Kumar & David W. Stewart: Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of soci …
PDF
English
DRM
€121.97
V. Kumar & David W. Stewart: Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of soci …
EPUB
English
DRM
€121.96
V. Kumar & Denish Shah: Handbook of Research on Customer Equity in Marketing
This comprehensive Handbook makes the persuasive case that maximizing customer equity is a strategic imperative. This beautifully curated assembly of the best thinkers on this topic will give the rea …
PDF
English
DRM
€61.75
V. Kumar: Valuing Customer Engagement
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing …
PDF
English
€35.30
David A. Aaker & George S. Day: Marketing Research
Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Emplo …
EPUB
English
DRM
€47.52
V. Kumar & Philip Kotler: Transformative Marketing
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge …
PDF
English
€37.44
V. Kumar: International Marketing Research
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not …
EPUB
English
DRM
€90.16
