This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.The text considers a range of topics including: the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing and sponsorship. Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.
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Language English ● Format EPUB ● Pages 292 ● ISBN 9781134281503 ● Publisher Taylor and Francis ● Published 2004 ● Downloadable 3 times ● Currency EUR ● ID 5294667 ● Copy protection Adobe DRM
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