International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
Mục lục
1. The ‘Global Logistics and International Business 2.0): Curriculum Internationalization Experience Anshu Arora, Jun Wu, Suman Niranjan, Reginald Leseane, Shalonda Bradford, and Hae Choi 2. Crisis Management Challenges in a Socially Networked World: BP’s Response to the Gulf of Mexico Oil Spill Maria Louise Thybo and Peter Keith Ross 3. THE S.H.A.R.P. Conceptual Framework for Young African-American Adults …… What is Cool? Carl Sharperson and Reginald Leseane 4. Exotic, Erogenous, Erotica: Veiled Signs of ‘Advertising Erotica’ for Luxury Brands Sacriana Ware, Jamese Beazer, and Anshu Arora 5. How ‘American’ are ‘All-American’ Brands? A Case of Gap, Inc. as ‘Made in America’ Brand Eulalia Wycoff and Rajeev Sooreea 6. U.S. Securities and Exchange Commission Charges : Thornburg Mortgage Company for Fraudulent Accounting Ariel Shead and Marjorie Maguire-Krupp 7. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults Melody Burks, Jun Wu and Anshu Arora 8. THE S.H.A.R.P. Conceptual Framework for Young: African-American Adults …… What is Cool? Carl Sharperson and Reginald Leseane 9. How ‘American’ are ‘All-American’ Brands? A Case of Gap, Inc. as ‘Made in America’ Brand Eulalia Wycoff and Rajeev Sooreea 10. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults Melody Burks, Ulysses J. Brown, Jun Wu and Anshu Arora 11. Crisis Management Challenges in a Socially Networked World: BP’s Response to the Gulf of Mexico Oil Spill Maria Louise Thybo and Peter Keith Ross
Giới thiệu về tác giả
Suman Niranjan Reginald Leseane Shalonda Bradford Hae Choi Maria Louise Thybo Peter Keith Ross Carl Sharperson Reginald Leseane Sacriana Ware Jamese Beazer Eulalia Wycoff Rajeev Sooreea Ariel Shead Marjorie Maguire-Krupp Melody Burks Carl Sharperson Reginald Leseane Eulalia Wycoff Rajeev Sooreea Melody Burks Ulysses J. Brown Peter Keith Ross
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