Aaron Nicholson & Joel Elad 
Starting an iPhone Application Business For Dummies [EPUB ebook] 

Introduction.
Part I: Surveying the Marketplace.
Chapter 1: The Wide, Wide World of i Phone App Development.
Chapter 2: Understanding the i Phone Platform.
Chapter 3: Pricing and Revenue Models.
Part II: Pinpointing the Business Offering.
Chapter 4: Coming Up with a Winning Idea.
Chapter 5: Leveraging Brands, Skills, and Content.
Chapter 6: Collaborating Internally and Externally.
Chapter 7: Sizing Up the Competition.
Part III: Lay the Groundwork.
Chapter 8: Registering with Apple.
Chapter 9: Understanding the Development Tools.
Chapter 10: Staffi ng Your Team.
Part IV: Assemble Your i Phone Application.
Chapter 11: Building Your Application Specifi cations.
Chapter 12: Assembling Your Development Team.
Chapter 13: Greenlighting the Budget.
Chapter 14: Managing the Development Process.
Part V: Market to the Masses.
Chapter 15: Capturing Free Publicity.
Chapter 16: Building the Buzz.
Chapter 17: Promoting Your App with Paid Advertising.
Chapter 18: Planning Your Next Project.
Part VI: The Part of Tens.
Chapter 19: Ten Traits of Highly Successful Applications.
Chapter 20: Ten Influential Review Sites.
Appendix.
Index.

Aaron Nicholson is an interactive media designer/developer who
has developed online properties for Fox, Warner Brothers, and
Disney.
Joel Elad covers online store sales for Entrepreneur Magazine
and contributes to Smartbiz.com.
Damien Stolarz has written books on technology topics from video
blogging to car hacks.