Sách điện tử > Khoa học con người > Tâm lý học > Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter: Consumer Profiles (RLE Consumer Behaviour) (ePUB)

Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter
Consumer Profiles (RLE Consumer Behaviour) [EPUB ebook]
An introduction to psychographics

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Bìa của Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter: Consumer Profiles (RLE Consumer Behaviour) (ePUB)

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

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định dạng EPUB ● Trang 198 ● ISBN 9781317565840 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2014 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 3535830 ● Sao chép bảo vệ Adobe DRM

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Adrian Furnham Barrie Gunter London, UK) Furnham Adrian (University College UK) Gunter Barrie (University of Leicester

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