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Ahmed Bounfour
Management of Intangibles [PDF ebook]
The Organisation’s Most Valuable Assets

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Bìa của Ahmed Bounfour: Management of Intangibles (PDF)

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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Ngôn ngữ Anh ● định dạng PDF ● Trang 336 ● ISBN 9780203465035 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2002 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2292376 ● Sao chép bảo vệ Adobe DRM

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