Tác giả: Atul Parvatiyar

Rajendra Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He is also Co-founder and Co-chairman of Conscious Capitalism International. He was chair of the Marketing Department of Bentley University as well as the founding director of the Center for Marketing Technology. He has also taught at George Mason University and Boston University. He has a PhD in Marketing and Business Policy from Columbia University, where he was the Booz Allen Hamilton fellow. Dr Sisodia co-authored the books Conscious Capitalism: Liberating the Heroic Spirit of Business (2013) and Everybody Matters: The Extraordinary Power of Caring for Your People Like Family (2015). With Dr Jagdish Sheth, he has published several books, including The 4 A’s of Marketing (2012), Does Marketing Need Reform? (2006), Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (SAGE, 2006), Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (2007) and The Rule of Three: Surviving and Thriving in Competitive Markets (2001). He has also consulted global organizations in the information technology, telecommunications, electric utility, health care and financial services industries.