Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
• Big data
• Analytics
• Managing emerging technologies and decision-making
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor’s Manual, Power Point slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Mục lục
Chapter 1 Professional Mindsets
Chapter 2 Introduction to Big Data
Chapter 3 Introduction to (Advanced) Analytics
Chapter 4 Management Decision Making
Chapter 5 Analytics in Management Decision Making
Chapter 6 Types of Managerial Decision-Makers
Chapter 7 Organizational Readiness for Data-Driven Decision Making
Chapter 8 Integrating Contextual Factors in Management Decision making
Chapter 9 Managing the Ethics, Security, Privacy, Legal Aspects of Data-Driven Decision-Making
Chapter 10 Managing Emerging Technologies and Decision Making
Giới thiệu về tác giả
Nazim Taskin Nazim Taskin is a Senior Lecturer at School of Management, Massey University, New Zealand. He holds a Ph D in Interdisciplinary Studies from University of British Columbia, Okanagan, Canada. His research interests include Enterprise Systems, Strategic IS/IT Alignment, Big Data and Analytics, Decision Making and Knowledge Management. Nazim has published in various journals, conferences including Australasian Journal of Information Systems, Journal of Knowledge Management, Journal of Electronic Commerce, Journal of Enterprise Information Management, Business Strategy and the Environment, Hawaii International Conference on System Sciences (HICSS), Australasian Conference on Information Systems (ACIS), Americas Conference on Information Systems (AMCIS), and European Conference on Information Systems (ECIS). He has co-authored a book chapter as well.
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