This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform. Learn about the evolving landscape of influencer marketing. Understand the power of AI for personalization. Explore the impact of short-form video. See how the cookieless future affects digital strategies. We’ll even delve into neuromarketing and the psychology of consumer behavior. Sustainability, the creator economy, inclusive marketing, and gamification are also covered. Plus, master social listening, the latest SEO techniques, and how to market to Gen Z and Gen Alpha. Finally, unlock the secrets of storytelling in marketing.
This textbook goes beyond traditional marketing concepts. It provides a fresh perspective on the latest digital trends and technologies. Unlike other books that may focus on outdated strategies, this resource equips you with the knowledge and tools to excel in today’s dynamic marketing landscape. It’s your guide to understanding the modern consumer and creating impactful campaigns that resonate.
Giới thiệu về tác giả
Azhar ul Haque Sario is a bestselling author and data scientist. A Cambridge alumnus, he possesses proven technical skills with an MBA, ACCA (Knowledge Level – FTMS College Malaysia), BBA, and several Google certifications, including Google Data Analytics Specialization, Google Digital Marketing & E-commerce Specialization, and Google Project Management Specialization.
With ten years of business experience, Azhar leverages his expertise to deliver insightful books. He has written and published an astounding 2810 titles and was awarded the record for the maximum Kindle editions and paperback books published by an individual author in one year by Asia Books of Records in 2024.
ORCID: https://orcid.org/0009-0004-8629-830X
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