‘Product Management: A Complete Guide’ is your comprehensive companion for navigating the dynamic world of product development.
This book demystifies the product manager role, equipping you with the knowledge and skills to:
Understand the fundamentals: Master core responsibilities, collaborative strategies, and agile frameworks.
Conduct effective market research: Identify opportunities, analyze competitors, and define target audiences.
Prioritize user needs: Utilize research methods to gather insights and translate them into compelling features.
Develop a product vision: Craft a clear vision statement, set goals, and communicate effectively with stakeholders.
Build and launch successful products: Plan roadmaps, prioritize features, and navigate the development cycle.
Drive product growth: Optimize performance, analyze data, and implement effective growth strategies.
Lead with impact: Build high-performing teams, foster innovation, and champion ethical product practices.
Who should read this book?
Aspiring product managers
Current product managers seeking to enhance their skills
Entrepreneurs and innovators
Anyone involved in the product development process
This book provides a practical, step-by-step approach to product management, empowering you to create products that users love and drive business success.
Giới thiệu về tác giả
I am bestselling author. I have proven technical skills (Google certifications) to deliver insightful books with ten years of business experience. I have written and published 400 books as per Goodreads record.
ORCID: https://orcid.org/0009-0004-8629-830X
[email protected]
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