This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc.
This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia’s Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects.
As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.
Mục lục
1. Thirty Years of Research on Application of Technology in Tourism and Hospitality Industry: A Systematic Literature Review.- 2. Technology Application in Tourism in Asia.- 3. Technology Application in Tourism in Asia: Comprehensive Science Mapping Analysis.- 4. Technological Innovations in Asian Tourism.- 5. The Role of ICT Applied to Tourism and Marketing in Asia.- 6. Emerging Technologies in Tourism for a Better Experience: The Case of Dubai.- 7. Technology Application in the Tourism and Hospitality Industry of the Middle East Asia.- 8. The Role of Mobile Applications in Jordanian Hospitality Operations, Businesses and Service Perception.- 9. Digital Trends in Asian Hotel Industry.- 10. Analysis of the Use of Digital Technologies in the Tourism Sector: Evidence from Kazakhstan.- 11. Technology Application in the Iranian Tourism Industry.- 12. Hospitality Curriculum Reform with the Integration of Big Data Technology for Bachelor Program in China Mainland and Taiwan: Exploration of the Stakeholders’ Perspectives.- 13. Technology Application in the Chinese Tourism Industry.- 14. Technology Application in the Japanese Tourism Industry: Destination Promotion.- 15. Mobile Technology and Applications in the Tourism and Hospitality Industry of Hong Kong.- 16. The Mobiquitous Role of M-tourism Application in Driving Sustainable Tourism Sector in Thailand.- 17. Virtual Tourism Experience: A Tale from Malaysia.- 18. Sentiment Analysis and its Applications in Assessing Visit Preferences Pre and Post COVID-19: An Indonesian Perspective.- 19. Ubiquitous role of Technology based Social Media Application in the Vietnamese Tourism Industry.- 20. Information and Communication Technology Application in the Indian Tourism Industry.- 21. Internet of Things: Designing Digital Eco-Systems for Competitive Tourism related Micro and Small Enterprises in Pakistan.- 22. Connecting the Connected: How is Sri Lanka Prepared to Respond to Digital Tourists?.- 23. Tourism in Bangladesh: The Application of Technologies.- 24. Overcoming Overtourism through Technology: The Case of Asian Cities.- 25. Smart Tourism: Foundations, Developments and Management in Asia.- 26. Mobile Technology’s Role in Tourism of Asia: Patents, Articles, News, and Feedback of Mobile Tour Applications.- 27. Technology Application in the Asian Tourism Industry in Future.
Giới thiệu về tác giả
Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.
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