It’s time to join Social Nation and prosper! This book will
show you, as an employee, customer or partner, how to use new
social technologies, make yourself heard, and produce better
products and services. As a leader and manager, you’ll find out how
to use these tools to harness social interactions to improve your
business and to create your own social nation. The book provides a
social assessment for leaders, managers and employees to
scientifically evaluate your individual social skills and
competencies. This book relies on well-known case studies about
businesses that illustrate how social principles and strategies can
help organizations to:
* Integrate social skills into existing managerial and leadership
practices
* Overcome some of the common risks and objections that are often
cited as obstacles to becoming a successful social enterprise
* Adopt new forms of social leadership across the entire
organization
* Attain social intelligence by listening, understanding, and
measuring outcomes of your investment in relationships with
customers, employees and partners
* Realize tangible economic benefits and ROI from new product and
service offerings Social Nation provides readers with an
opportunity to join the Social Nation community and share
experiences with other leaders and social individuals.
Mục lục
Preface.
PART 1 The Future of Business is Social.
1 Social Media Creates Real Value.
2 Why Social Skills Matter.
3 Test Your Social Skills.
PART 2 Seven Principles for Building Your Social Nation.
4 Principle 1: Develop Your Social Skills.
5 Principle 2: Let Culture Lead the Way.
6 Principle 3: Mind Your Online and Offline Manners.
7 Principle 4: Monitor and Measure Your Communities’ Contributions.
8 Principle 5: Involve Your Fans in Everything You Do.
9 Principle 6: Rely on Your Community for Growth and Innovation.
10 Principle 7: Reward Others and You Will Be Rewarded, Too.
PART 3 Start Today to Create Your Own Social Nation.
11 How to Get Started and 10 Pitfalls to Avoid.
EPILOGUE: Business and Social Become One.
Acknowledgments.
Mzinga Writing Team.
Company Index.
Subject Index.
Giới thiệu về tác giả
BARRY LIBERT is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15, 000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks.
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