This practical book on selling and marketing will help architects,
engineers, project managers, facilities managers, surveyors, and
contractors ‘sell’ themselves to prospective clients.
As clients become more sophisticated at both local and
international level, and as competition in the construction
industry increases, both contractors and consultants have to take a
more professional approach to selling themselves. This is
especially true for PFI bids where vast resources are committed to
winning multi-million pound contracts.
Through a simple-to-follow process, illustrated with plenty of
diagrams and checklists, Marketing & Selling Professional
Services in Architecture & Construction sets out the seven
key aspects of selling and marketing professional services. It is
full of applicable ideas and examples and is well structured to
enable readers to dip into the section relevant to their current
needs.
Giới thiệu về tác giả
Basil Sawczuk, a qualified architect worked in business development at DGI International, securing projects for many UK blue-chip clients and winning overseas work for large global clients. After WS Atkins acquired DGI International, he became Marketing Director for the Property Services division, selling and marketing their architects, civil, structural and building services engineers, quantity surveyors and facilities managers operating out of more than 50 UK offices.
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