Precise visual communication requires first-rate typographyskills
Typographic Design: Form and Communication, Sixth Editionis the latest update to the classic typography text that covers allaspects of designing with type. Revised to reflect the shift ingraphic design conception and understanding, the book contains abrand-new exploration of typography in media versus typography inmotion, and provides the latest information on emerging trends andtechnology in the design process. Full-color images showcase recentdesign examples and a companion website features a robustcollection of resources for students and instructors. Striking abalance between fundamental information and pivotal new knowledgeand ideas, the book provides the perfect basis for engaging newlearners as well as seasoned professionals.
Typography is the comprehensive design of type, encompassingselection, placement, manipulation, and communication. An integralelement of the graphic designer’s arsenal, typography skillstranslate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more.Typographic Design provides insight, information, andpractical instruction for every step in the process, from conceptto execution. Topics include:
* Letterforms, syntax, and legibility
* Communication and the typographic message
* Evolution and technology of typography
* Typographic design processes, and using the grid
The book also contains case studies that illustrate thesuccessful use of typography, demonstrating the impact of good typeon the overall design, and a listing of type specimens that exhibitgood communication through good design. Words are an important partof the human condition, and presentation can have a major impact onthe message. Graphic designers must be able to manipulate type toconvey precisely what’s intended, and Typographic Design isa comprehensive guide to mastery.
Mục lục
Foreword
Rob Carter
Introduction
Acknowledgments
Chapter 1 The Evolution of Typography
Chapter 2 The Anatomy of Typography
Chapter 3 Legibility
Chapter 4 The Typographic Grid
Chapter 5 Syntax and Communication
Chapter 6 The Typographic Message
Chapter 7 Typography and Media
Chapter 8 Typography and Screen
Chapter 9 Typography in Time and Motion
Chapter 10 Case Studies in Typographic Design
Chapter 11 Typographic Design Education
Chapter 12 Typographic Design Process
Chapter 13 Typographic Specimens
A Chronology of Typeface Designs
Glossary
Bibliography
Picture Credits
Giới thiệu về tác giả
Rob Carter is Professor Emeritus at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He is the author of American Typography Today, Typographic Design: The Great Typefaces, the five-volume Working with Type series, and Digital Color and Type. He is also coauthor of Meggs:Making Graphic Design History.
The late Philip B. Meggs was School of the Arts Research Professor at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine.He authored more than a dozen books and 150 articles and papers ondesign and typography, including a section on graphic design in Encyclopedia Britannica.
The late Ben Day was Professor Emeritus at Virginia Commonwealth University. He also taught at Boston University andhad been a Visiting Designer at the University of Connecticut.
Sandra Maxa is Director of the Graphic Design Post Baccalaureate Program at the Maryland Institute College of Art, hasserved as visiting faculty at the Pratt Institute, and has taughtat Parsons The New School for Design and at Rutgers University-Newark
Mark Sanders is full-time faculty in the Graphic Designdepartment at Maryland Institute College of Art, has served asvisiting faculty at the Pratt Institute, and has taught at Parsons The New School for Design and at Rutgers University-Newark.
Both Sandra and Mark are Partners at Q Collective, a visualcommunication and branding studio in New York and Baltimore.
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