Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.
5 Ebooks bởi Bertil Hulten
Bertil Hulten: Sensory Marketing
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers’ perception and behaviour. Integrating the company constraints and classical approaches of brandin …
EPUB
Anh
DRM
€66.75
Bertil Hulten: Sensory Marketing
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers’ perception and behaviour. Integrating the company constraints and classical approaches of brandin …
PDF
Anh
DRM
€66.75
Bertil Hulten: Sensory Marketing
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can …
PDF
Anh
DRM
€57.99
Bertil Hulten: Sensory Marketing
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can …
EPUB
Anh
DRM
€57.99
Bertil Hulten: Sensory Marketing
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can …
EPUB
Anh
DRM
€57.99
