Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizationssome of which were founded over a century ago and others established only in the past year or twoand found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism.
In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism’s financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment.
Bill Grueskin & Ava Seave
The Story So Far [EPUB ebook]
What We Know About the Business of Digital Journalism
The Story So Far [EPUB ebook]
What We Know About the Business of Digital Journalism
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Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9780231500548 ● Kích thước tập tin 1.2 MB ● Nhà xuất bản Columbia University Press ● Thành phố New York ● Quốc gia US ● Được phát hành 2011 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 2451216 ● Sao chép bảo vệ Adobe DRM
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