‘In the next 10 years, we’ll see more disruption and changes to
the banking and financial industry than we’ve seen in the preceding
100 years’–Brett King
Breaking Banks: The Innovators, Rogues, and Strategists
Rebooting Banking is a unique collection of interviews take
from across the global Financial Services Technology (or Fin Tech)
domain detailing the stories, case studies, start-ups, and emerging
trends that will define this disruption.
* Features the author’s catalogued interviews with experts across
the globe, focusing on the disruptive technologies, platforms and
behaviors that are threating the traditional industry approach to
banking and financial services
* Topics of interest covered include Bitcoin’s disruptive attack
on currencies, P2P Lending, Social Media, the Neo-Banks reinventing
the basic day-to-day checking account, global solutions for the
unbanked and underbanked, through to changing consumer
behavior
Breaking Banks is the only record of its kind detailing
the massive and dramatic shift occurring in the financial services
space today.
Mục lục
Acknowledgments xi
About the Author xiii
Introduction: An Industry Being Reborn and Reinvented xv
Chapter 1: A New Take on Credit and Lending 1
Chapter 2: The Era of the Faster, Smarter Payment 23
Chapter 3: Banks that Build Their Brand without Branches 47
Chapter 4: How the Crowd Is Changing Brand Advocacy in Banking 71
Chapter 5: Not Your Father’s Banking Habits 91
Chapter 6: Is Bitcoin the End of Cash? 115
Chapter 7: Moving from Personal Financial Management to Personal Financial Performance 137
Chapter 8: When Technology Becomes Humanlike, Does a Real Human Provide a Differentiated Experience? 151
Chapter 9: Here Come the Neo-Banks! 165
Chapter 10: Building Experiences Customers Love 197
Chapter 11: Money Can Buy Happiness 223
Conclusion: We’re Not Breaking Banking, We’re Rebooting and Rebuilding It 239
Index 253
Giới thiệu về tác giả
BRETT KING is widely considered the foremost global
expert on retail banking innovation. He achieved international
acclaim for his bestselling book BANK 2.0, which topped
category lists in the UK, USA, Germany, Japan, Canada, France,
Russia, and Asia. King is the founder and CEO of Moven, a retail
mobile service money service, and hosts the BREAKING BANKS Radio
Show. He was voted American Banker’s Top Innovator of the
Year in 2012.
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