Brian Paltridge 
Discourse Analysis [PDF ebook] 
An Introduction

Outlining the core methodological and theoretical premises, this book presents the essential approaches that you need to know when doing discourse analysis for the first time. Chapters cover discourse and society, discourse and pragmatics, discourse and genre, discourse and conversation, discourse grammar, corpus approaches, multimodal discourse and critical discourse analysis.
Encompassing the latest trends and developments, this third edition includes:
– A new chapter on discourse and digital media
– New topics including English as a lingua franca, linguistic landscapes and translanguaging
– Updated examples from a variety of global perspectives and contexts, ranging from North America to East Asia
– Updated discussion questions throughout
Each chapter also features exercises, discussion questions and lists of further reading. Alongside online resources with lecture slides, extended readings and enhanced bibliographies, this is the only book you need for doing discourse analysis.