In the last twenty years, more than five million American workers have lost their jobs in the manufacturing sector in this country. But you and I can put a lot of those Americans back to work by making some very simple changes in how we shop. By making products manufactured by American workers our default choice when we go shopping, we can usher in a renaissance of American manufacturing employment. Simply American tells the story of how our nation’s consumers evolved from buying mostly American-made products to the new status quo where most of the products we buy are not manufactured on our shores. Simply American offers guidance in how to return to the "Made in America" fold and introduces the reader to seven iconic American manufacturing firms eager to sell you their wares.