Sams Teach Yourself Google Ad Words in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Ad Words to find more customers, sell more of your products and services, and earn higher profits at lower cost! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English definitions explain new terms 10 minutes is all you need to learn how to… Identify goals, target markets, and demographics Create your Ad Words account and publish your first test ads Write great ads and continually improve your copy Schedule ads for the right times of day, days of the week, holidays, and seasons Master Ad Words’ tools for managing accounts, bids, keywords, and ads Choose, fine-tune, and optimize keywords Use Ad Words to complement organic search engine optimization (SEO) campaigns Use geotargeting and other advanced techniques Profit from Ad Words’ suggestions-and know when to ignore them Utilize Ad Words reporting to improve your ads’ profitability Control spending, manage cash flow, and reduce costs without impacting results Troubleshoot your Ad Words campaigns