Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Mua cuốn sách điện tử này và nhận thêm 1 cuốn MIỄN PHÍ!
định dạng EPUB ● Trang 368 ● ISBN 9781351225724 ● Biên tập viên Carl H. Botan ● Nhà xuất bản Taylor and Francis ● Được phát hành 2017 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 5318590 ● Sao chép bảo vệ Adobe DRM
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