In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.
From the bestselling authors of The Social Employee, and Linked In Learn...
Mục lục
Foreword by Jonah Berger
Introduction
Part 1: Marketing Transformation in a Digital World
Chapter 1: Challenges Facing the New Marketing Organization
Chapter 2: Seeing Real-...
Giới thiệu về tác giả
Mark Burgess is co-founder and president of Blue Focus Marketing®, a brand consultancy that builds brands from the inside out. He is co-author of the revolutio...
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