You take your shot at success and fame. You tell anyone who will listen, “Hey, check me out! I’m on Spotify, Amazon, and You Tube!” Finally, you’re validated. You’re at the table with the big kids — Right? WRONG.
YOUR CONTENT EVERYWHERE GETS YOU NOWHERE…
Music industry insider Christopher Grant Sr. introduces Under Represented Creatives to the groundbreaking concept of Competitive Streaming™ and DESTROYs the idea that creatives must rely on traditional digital media platforms for discovery. He levels the playing field for URCs, as he calls them, to achieve success — regardless of fame, connections, or net worth.
“I’m not here to bash traditional digital media platforms like Spotify, Netflix, Amazon, etc., but I know what they’re good at and what they’re not good at. Unfortunately, one thing they’re not good at is making you a star.” —CGrant Sr.
Christopher Grant, Sr. has nearly 20 years of successful experience in the entertainment industry. As founder and CEO of upstart media company SEVENHORNS, host of the DESTROY Podcast, and founder of Trax Box, Inc., Chris believes in the power of multimedia to impact society for good. One of his lifelong pursuits has been to create and deliver culturally relevant content that challenges the human condition.
Mục lục
Table of Contents
DESTROY i
COPYRIGHT iv
DEDICATION v
TABLE OF CONTENTS vii
ACKNOWLEDGMENTS ix
ABOUT THE AUTHOR x
PREFACE xiii
INTRODUCTION xix
LEVELING THE PLAYING FIELD 23
MEDIA BIAS 31
YOU DON’T NEED THE INDUSTRY, YOU NEED AN AUDIENCE 39
DEATH OF THE GATEKEEPER 47
NOBODY KNOWS ANYTHING 57
DESTROY 65
COMPETITIVE STREAMING™ 73
Thank you for reading! 85
Partner With Us 86
DESTROY Podcast 89
Giới thiệu về tác giả
Chris Grant, Sr. has more than seventeen years of successful experience in the entertainment industry. As the founder and CEO of upstart Media Company SEVENHORNS, host of the DESTROY Podcast, and founder of Trax Box, Inc., Chris recognized the power of multimedia to impact society for good. One of his lifelong pursuits has been to create and deliver culturally relevant content that will challenge the human condition. Christopher has also written fictional works under the pen name P. C. Grant in honor of his late brother Paul Grant Jr. Works include his Young Adult Sci-Fi Fantasy Series Sons of Caasi.
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