Christine Daymon & Immy Holloway 
Qualitative Research Methods in Public Relations and Marketing Communications [EPUB ebook] 

Ủng hộ

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

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Ngôn ngữ Anh ● định dạng EPUB ● Trang 416 ● ISBN 9781136935022 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2010 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 4090971 ● Sao chép bảo vệ Adobe DRM
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