Claudia Schubert 
Cybermediaries als neue Geschäftsform im Internet [PDF ebook] 
Grundlagen, Erscheinungsformen und strategische Handlungsalternativen

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

No one likes change. Too often it’s viewed as something that must be endured; something to ‘get through’ as fast as possible so that everything can ‘return to normal”. We need to change our view of …

Written by a recognized leader in the manufacturing industry with nearly two decades of experience working for Toyota, this book supplies a firsthand account of the realities behind implementing the …

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Is a splendid book which features an incredible betting system for European football. Read the book and …

This book offers an original academic study of the Rotterdam Rules. It analyses the salient articles that will have an impact on international sale contracts governed by English law, including the mo …

Toyota”s world-renowned success proves that just-in-time (JIT) makes other manufacturing practices obsolete. This simple but powerful book is based on the seminars given by Taiichi Ohno and other se …

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage wi …