Sometimes you will need to think outside the box and engage in “guerrilla marketing” techniques when marketing your book in a day. Guerrilla marketing is an advertising strategy in which low-cost, innovative means are used, often locally or with co-ordinated activities in different locales to promote your book. You can do so by preparing your own book trailer (video marketing), securing sponsorship for your new book on Kickstarter (pledge marketing), running a literary competition to raise awareness of your book (event marketing), book sharing, book hopping and so on.
Similarly, rather than taking the path most travelled and seeking to secure the costly services of a third-party distributor to get your book into bookshops and fulfil book orders, you can do it yourself which will save you time, money and a lot of frustration. This book explains how.
Mục lục
Make a Good Book Trailer Yourself; Kickstarter Sponsorship for Your Book; Setting Up a Social Networking Competition to Raise Awareness; Other Guerrilla Marketing Ideas for Your Book; Book Sharing; Be Your Own Distributor
Giới thiệu về tác giả
Darin Jewell is a professional literary agent and author of ‘How to Sell and Market Your Book’. He is a regular speaker in writing seminars and writing groups, and represents bestselling authors Fergus O’Connell, Michael G. R. Tolkien, Mark Leigh and Simon Brown.
Conrad Jones is a bestselling ebook author, and has been interviewed on the BBC and radio as an ebook specialist. His ‘Soft Target’ thrillers were in the top 40 for nearly 12 months, with ‘The Child Taker’ reaching #1 in thriller law books, and ‘Tank’ reaching #1 in thriller war books.
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