This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
Mục lục
Part 1: Editorial.- Chapter 1: An Introduction to Competitiveness in Fast Changing Business Environment.- Chapter 2: Digital Transformation and the Effects on the Management of Media Firms.- Part 2: Broadcasting.- Chapter 3: The Implications of Programmatic Advertising on the Business Model of TV Broadcasters.- Chapter 4: ‘Datafying’ Broadcasting: Competing in a Big Data-Driven TV Ecosystem.- Part 3: Small media firms.- Chapter 5: War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Communication Technologies.- Chapter 6: Media innovations in digital music distribution: the case of beeptunes.com.- Chapter 7: Competitive Capabilities in Film Distribution Market: The Case of Filimo.- Part 4: Individual Level: media entrepreneurs.- Chapter 8: Social Networks of Immigrant Entrepreneurs in Media Industry: The case of Iranian Immigrants in Canada.- Chapter 9: Impact of leaders’ characteristics on competitiveness of firms: Applying Weber’s charismatic authority theory to leaders of post-Soviet media businesses.- Part 5: Media Law and Regulation.- chapter 10: Lobbying groups in communications and media policies in Brazil.- Chapter 11: Restrictions and Legal Challenges for Foreign Investment in the Media Market in Iran.- Chapter 12: Evidenced-based internet policy for emerging nations: maximizing network investment and local content development.- Part 6: Startups and Small Enterprises.- Chapter 13: Start-up Boom in an Emerging Market: A Niche Market Approach.- Chapter 14: The challenges of firms in Iraqi Kurdistan Economy in the light of strategic acquisition theory.- Chapter 15: Competitiveness of small media firms.- Part 7: Strategic issues in organizations.- Chapter 16: Rapid internationalization Emerging Markets Multinationals from Latin America: The case of the AJE Group.- Chapter 17: Strategic Renewal in Corporate Entrepreneurship Context: A Multi-Case Study.- Chapter 18: Measuring the competitivenessfactors in telecommunication markets.- Chapter 19: Competitiveness in Banking Industry: A study of Employee satisfaction, Customer satisfaction and Productivity in Service Quality.- Chapter 20: Audience Engagement as a Competitive Advantage in Public Television: Case of Gamification Use in IRIB IPTV.- Chapter 21: Competition Outside of the Field: Economics and Marketing of Football in Iran.- Part 8: Quantitative methodologies.- Chapter 22: Impact of Situation in the study of Gender Entrepreneurship and Opportunity Evaluation: An Analysis of Risk Disposition.- Chapter 23: Impact of Organizational Innovation, Learning Orientation and Entrepreneurship on SME Performance: The Moderating Role of Market Turbulence and ICT.- Chapter 24: Entrepreneurship and SMEs Performance: Studying the Mediating Role of Innovation and the Moderating Role of Firm Size.- Chapter 25: The impact of Business Ethics on entrepreneurial attitude of managers.- Chapter 26: Effect of Degree of Competitiveness and Orientation to Export on Marketing Strategy of SMEs.- Part 9: Big Data, Machine Learning and New Technological Trends.- Chapter 27: Disruptive Innovation for Auto Insurance Entrepreneurs: New Paradigm using Telematics & Machine Learning.- Chapter 28: Business Challenges of Big Data Application in Health Organizations.- Chapter 29: Big data for marketing success: how consumer analytic create competitive advantage for enterprises.
Giới thiệu về tác giả
Datis Khajeheian is an assistant professor of media management in University of Tehran (Iran). He has served as a visiting lecturer in the Center for Communication, Media and Information Technologies in Aalborg University of Denmark as well as at the Stuttgart media University of Germany. He has a Ph D in Media Management and an M.A in Entrepreneurship with a specialty in New Venture Creation. Focused on media entrepreneurship as his main area of interest, Datis is head of the special interest group of “Emerging Media Markets” in the European Media Management Association (EMMA) and founding editor-in-chief of ‘Journal of Media Management and Entrepreneurship’(JMME). He has authored numerous articles in English and Persian and has served in editorial roles of several academic journals.
Mike Friedrichsen is a professor of media economics and media innovation at the Stuttgart Media University and Founding Director at the Berlin University of Digital Sciences. He studied Business Administration, Political Economics, Journalism and Political Sciences in Kiel, Mainz and Berlin. He earned his doctorate at the Free University of Berlin in 1996 at the Institute of empirical Market and Communication Research. His main research interests are Media Management and Media Economics, Digital Communication, New Media Technologies und Business Communication. Mike Friedrichsen emphasizes transfer between the University and Economy and in leads several Networking Organizations. He is author and editor of several books and has also published in different journals.
Wilfried Mödingeris a professor of marketing and management in Stuttgart Media University.
In 2008, he founded the Institute of Sustainable Leadership at the Steinbeis University of Berlin with a Management Executive Board for Sustainable Management and Sustainable Leadership. He also holds numerous international professorships including:Faculty member of IBR, School of Executive Management, Steinbeis Hochschule Berlin, Focusing on Marketing in the MBA program in Eastern Europe;Visiting professor at the Universidad de las America, Puebla, Mexico;Visiting Professor at Welingkar Management Institute, Mumbai, India;Assoc. Professor at Da Vinci Institute, Johannesburg, South Africa;
Prof. Dr. Wilfried Mödinger is accredited in Bonn (FIBAA) at the International Foundation of the leading associations of the German, Austrian and Swiss economies.
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