Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time.
Guiding readers through the research process in author David E. Gray’s approachable style, the book helps them build their understanding and develop the skills they need to establish good practice when planning and doing research in the business world. This second edition offers:
· A key focus on employability, highlighting the value of research beyond academia and helping students develop their transferable skills for the workplace
· A new chapter on digital methods that shows them how to design and conduct digital business research in an ethical way
· Fully integrated online resources in every chapter, including introduction videos from David, handy top tip videos and case studies that bring methods to life
Supporting students at every stage of their research project and showcasing examples and case studies from across the global business landscape, including HR, marketing, organization studies and tourism and leisure, this book helps them successfully and confidently apply their methods knowledge and excel in their research projects.
David E. Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich.
Mục lục
Chapter 1: Introduction
Part A: Principles and Planning for Research
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
Chapter 3: Selecting and Planning Business Research Proposals and Projects
Chapter 4: Business Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature in Business
Part B: Research Methodology and Design
Chapter 6: Quantitative Research Design
Chapter 7: Qualitative Research Design
Chapter 8: Mixed Methods Research Design
Chapter 9: Sampling Strategies in Business
Chapter 10: Designing Descriptive and Analytical Surveys for Business
Chapter 11: Designing Case Studies for Business
Chapter 12: Designing Evaluations in Business
Chapter 13: Action Research and Change in Business
Part C: Data Collection Methods
Chapter 14: Questionnaires
Chapter 15: Interviewing
Chapter 16: Non-participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Methods
Chapter 21: Digital Methods
Chapter 22: Secondary Data Analysis
Part D: Analysis and Report Writing
Chapter 23: Getting Started with SPSS
Chapter 24: Analysing and Presenting Quantitative Data
Chapter 25: Getting Started with NVivo
Chapter 26: Analysing and Presenting Qualitative Data
Chapter 27: Writing up the Research in a Business Report
Chapter 28: Preparing for Business Presentations and for Vivas
Giới thiệu về tác giả
David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring. David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.
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