Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn’t a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it’s actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.
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Ngôn ngữ Anh ● định dạng PDF ● ISBN 9780273762980 ● Nhà xuất bản Pearson Education ● Được phát hành 2013 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6552584 ● Sao chép bảo vệ Adobe DRM
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