Tác giả: David Schonthal

DAVID SCHONTHAL is an award-winning Professor of Innovation & Entrepreneurship at Northwestern University”s Kellogg School of Management. Outside of academia, David”s work in the fields of design, innovation consulting and venture capital have led to the creation and launch of over 200 new products and services around the world. LORAN NORDGREN, Ph D, is a Kellogg Professor of Management. His research and teaching explores the psychological forces that propel and prevent the adoption of new ideas. Loran has received numerous awards for research and teaching, and has worked with companies throughout the world on a wide-range of behavior change problems, a process he calls behavioral design.