Do you struggle to get your ideas accepted and sometimes think, as people talk over you, perhaps I”m invisible? If so, this book will provide you with a road map for change. It presents the subject of influencing and persuading in a methodical, step-by-step, waffle-free way. Divided into ten easy-to-read modules, you will discover what drives human behaviour, the varied and sometimes complex processes of communication we all employ and how you can use this knowledge, effectively, to influence and persuade people to help you achieve your stretching goals. In this book you will learn: The Power of Behaviour The five key steps to building trust and rapport Influencing is as simple as A-B-CThe Assertiveness Toolbox The Lure of WIIFT (What”s In It For Them)How to choose the right words The Five-Step Plan for Influencing Written by a coach and trainer with over 30 years experience of people management, it reveals a proven methodology to get you the success you deserve.