This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.
Discover the new public relations for the Web 2.0 era–and what it means to you, the PR professional or client.
Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships….
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Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9780131377820 ● Nhà xuất bản Pearson Education ● Được phát hành 2009 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 5812798 ● Sao chép bảo vệ Adobe DRM
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