This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.
Giới thiệu về tác giả
Dirk Remley earned a Ph D in English: Rhetoric and Composition, and he has taught professional communication courses at Kent State University for over 25 years. He has contributed to the development of professional writing courses, and he has coordinated the business-writing course required of all undergraduate business majors at Kent State University. Dr. Remley is a graduate of Kent State University’s leadership development program, which ranked within the top 15 leadership development programs among educational institutions globally by the magazine Leadership Excellence Essentials for the year in which he participated in it. Dr. Remley has provided marketing consulting services and authored articles on nonprofit marketing, some of which have been included as readings in nonprofit leadership and management programming. Dr. Remley has authored three books related to workplace and professional communication; two of these pertain to applications of neuroscience concepts. He has, also, authored several articles and book chapters on professional communication topics, and he has presented at several national conferences.
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